Interesting. And not surprising… 
NO COMMENTS
Concept prototypes on augmented TV is emerging on different blogs. So this AR-TV might be what to expect after 3D TV and Goggle TV which will change how we watch movies and interact with others… Looks like TV viewing in the future will be a social TV, with live chats, discussions while watching the shows. 
Read more: Notion.
Im looking forward to create new concepts for amazing interactive TV-commercials!
Once, there was static web sites. They became dynamic. Later, dynamic web sites became more and more social. And we are moving on – towards the integrated digital experience.
Augmented reality is one out of many new technologies that integrate digital information into our physical reality. Geobased location marketing another exciting technology. More and more campaigns from the leading global advertising agencies integrate online with physical, with great viral success and increased brand awareness.
One article that has stayed with me a lot lately, from Creativity Online, called “Are we post-digital yet”. A great read, which I recommend. Digital is moving beyond online, into our digital life. Another great read is from planner Helge Tennø, he writes about our “Digital Identity (read: “The third installment – From destination to integration“).
It is exciting times when we are integrating digital reality with physical reality.
These two articles I really want to share with you – for your summer reading and summer walks and thoughts!
Enjoy!
Douglas Lin is HEAD OF DIGITAL STRATGY at BBDO/PROXIMITY, Singapore. ”This document is intended to evaluate this enabling technology and it’s possibilities with the realities of delivering on business objectives.”
A good quick guide!
Jeremiah Owyang runs not only an excellent blog called web-strategist.com, but also is founding partner, Customer Strategy at Altimeter Group…
Yesterday Jeremiah and his co analyst John Lovett had a webinar with over 800 registrants… all recorded and sharable of course. Great webinar, great minds – inspiring !
Helge Tennø, (Oslo, Norway) is planner at Scandinavian Design Group. This is a great presentation with many nice cases from different brands, all creating VALUE for the customer..
To download a digital copy (pdf) of the report complete this form.
“In just over 80 pages, PSFK Consulting provide an analysis of the Future of Retail. This free report explores a future from the perspective of brands, shoppers, retailers and communities – highlighting how technology and our senses play a role in the retail experience both in and out of the store. It features interviews with senior executives from Ace Hotel, Polyvore, Starbucksand Target. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe.”
Co-Presenters thomascrampton.com (Asia-Pacific Director, 360° Digital Influence, Ogilvy Public Relations Worldwide) and Brian Giesen (Regional Director,360°Digital Influence, Ogilvy Public Relations Worldwide).
BMW transformed the busy Suntec City Towers 2 & 3 in Singapore to a symbol of true Joy. The video plays with the 3D effects, which also includes a small tribute to the birthday boy Pacman, as well as classic BMW billboards. The buzzwords “Joy is BMW” and of course “EfficientDynamics” are present as well, one of BMW’s trademark signatures in the past year.
Really interesting presentation.
See stills at Flickr.
Read more about Transmedia: Transmedia: 5-Steps to Selecting the Right Platforms