David Ogilvy wrote in his book “Ogilvy on advertising” a funny story about Account executives in the advertising industry:
On an airplane not long ago, Ogilvy overheard the following conversation:
What business are you in?
Engineer. You?
Im an account executive in an ad agency.
You write the ads?
No. Copywriters do that.
That must be a fun job.
Its not easy. We do a lot of research.
You do the research?
No, we have research people for that.
Do you bring in the new clients?
Thats not my job.
Forgive but what is your job?
Marketing.
You do the marketing for your clients?
No, they do it themselves.
Are you in management?
No but I soon will be.
