Volkswagen does it. And Reebok as well. Uses the iPhone as a tool in their marketing. And we all love to be entertained. So branded iPhone games is a growing market. Play, get some vouchers, or win a car, get to know the new product and find your local dealer easily. It has huge potential. The VW game is amazingly enough in the top 10 racing game category in the app store. Developers: Firemint (Australia), ustwo (London/Sweden). Mobile marketing agency: Inside mobile (London). 
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