Virtual reality, augmented reality and mixed reality. Interactive presentation technology is moving fast. It seems to me - that Germany is ahead of things – already at the edge of new technology with new companies popping up and doing amazingly creative work. So: another new innovative company from Frankfurt gets my total attention (and love) - NewMedia Yuppies (what a great company name! haha I wanna be your Yuppie!). They work with Frauenhofer Researchers and Instant reality. Well worth checking out these links!
But ok, I do love Germany and their innovative companies. Also: a New Zeeland company called MindSpace Solutions, have some innovative people and products as well. Check out this amazing AR binocular technology! It rocks my socks!
CEO Bruno Uzzan from Total Immersion talks about AR. Worth listening to if you are into new creative marketing solutions… Personally I love the use of AR at events.
Check this video ! This presentation is amazing! No more powerpoints thank you.
Globalzepp (Spain) does interactive projections with AR – and most probably this is gonna be big on events and why not as interactive ads in shops? Nice to see how the use of AR is growing so fast…
The entertainment industry is doing a lot of interesting new stuff as well in the AR business. Check this post from the Future Digital Life blog. Mark Mine, a Walt Disney Imagineering Director, says “Seeing is believing, but touching is truth”…
Globacore (Canada) creates stunningly creative multi-touch solutions, together with event communication agency Taylor Group (Canada). The software is Snowflake using its vision tracker feature. Check out the recent project at Aldar booth at Cityscape Dubai 2009. Globacore has done several installations in Dubai worth checking out - for ex YAS Island where “Ferrari Theme Park” and “Ferrari World” is located. On this surrreal Island – Ferrari cars are more common than people… They have budget for creating cutting edge event marketing projects and… its awesome, I love it etc. etc…
A good solution is not necessarily advanced… so here’s a simple use of AR on a business card. With twitter integration. More ideas at: Augmented Planet.
Sometimes, websites are released that gets your absolute attention, affection and…yep – Nike has done it again. The interface design is so good (note the controllers in bottom right corner). A clear focus on selling and also using the media to its fullest potential. A good quality website for a Nike’s product launch (M6 shoe) that inspires.
A design hotel in New York – Hudson hotel – have an amazing flash site with a sweet navigation system.What I like the most is the booking interface. Someone has put a lot of thinking into the ordering process, and the result is clearly one of the best interfaces I have seen. Really really nice.
Take one song with Daft Punk (in slow motion). Add two traditional little toys. Add some Augmented Reality. Mix carefully with some virtual parameters. Viola! A new award winning gaming experience is born! And to be honest this looks a lot more fun than the currently hyped Facebook games.
Read more at Frantz Lasorne website. Loads of nice concept sketches there. Looking forward to Frantz upcoming work!
This weekend I watched “Minory Report” to see how the movie producers thought of new technology back in 2002. The movie is full of multi-touch, gestural input interaction, holograms etc. Technologies that today, seven years later, slowly is becoming a reality. Interesting to see: whatever we imagine, becomes reality.
Chief scientist for Oblong Industries, John Underkoffler, was one of the movie’s science and technology advisors to the film and based the design of those scenes directly on his earlier work at MIT. The G-Speak platform is already in use in a variety of Fortune 50 companies, government agencies and universities – Oblong Industries offer a SDK that runs on both Linux and Mac OS X. This blogpost inspired by: Accidental Thinking.
Dunlop Volleys were first introduced as a tennis shoe in 1939. And now this amazing campaign with loads of humor, and of course I love it totally! This high level om creativity and true understanding of how to use the web for maximizing brand building and sales, it’s just purepleasure to watch. This gets to through my creative mind straight to my heart – yes, it put’s a “smile in my mind” (do you know who said that?). Thanks to the use of humor, honesty, the dirt, and of course well thought use of different social channels, this is a brand I will support/buy. Enjoy, have laugh and share!
