Brand: Nike (again!). Agency: Wieden + Kennedy.
The campaign “Leroy Smith” goes straight to my heart. Brilliant, humoristic advertising movie and also a nicely designed “full-on-1.0-website” with colors a la extravaganza! Ha Ha – I Love it! Do you remember Volkswagens very successful “Fun theory” campaign? Humor can create a big viral marketing effect… (and boost a brand value). “Seriousness is an illness…”, says Osho. And its true. Humor and laughter has nothing to do with our judging egos. Laughter creates relaxation, an open mind, acceptance, and a no judging mind. Thats probably why humor is working in marketing…it connects beyond the mind to the heart.
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