“Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.” Read more at: NewMediaAge.
Will more brands follow? Probably. They move to where the customer is. Jakob Nielsen wrote about this long time ago “Users spend most time on other sites” and talked about early websites like “roman camps” without any interactions with other websites. Coca Cola’s social media policy is only 3 pages (keep it simple!) – available at the ViralBlog.
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