Strömbergs Blog

Nike True City – a great iPhone app. Find local Nike events and secret codes in a some choosen cities. This is worth trying! Read more at ReadWriteWeb.

A really good campaign for the IKEA catalogue!

Brand builiding – the easy way, the effective way. Quote from the movie “I love you Coke”….

Just after visting this lovely 3D promotional site from Sony - I felt that I truely love what I am doing…    Some sites create that great feeling in me… And its of course great when this happens! So I share this site with you and if  you get da feeling – let me know!
Developed by: Theora Communications Inc. (Japan) 

Mixed Reality future? Is this how brands will market themselves in the future? The movie indicates the “social and architectural consequences of new media and augmented reality.” Impressive and overwhelming!

LM3LABS – have truly interesting interactive technologies that is worth checking out… and today they reorganize to be clearer in their offer to the market. I have followed LM3LABS for quite some time and really like their products and services. Good luck guys!

Per Robert Öhlin excellent blog (partly in english) is about branding and creativity. His new project is a book about creativity – The Mental Orgasm – and I am really looking forward to read it… From his blog: “…Salvador Dali, the surrealist painter, who nailed the difference between a madman and himself: the madman thinks he is sane, while Dali said he knew he was mad.” Years ago I went to see Dali’s Exhibition in Spain (Figueres) and it was of course amazing… like walking inside his surreal mind of creativity.

Another quote from Öhlins’s blog: “Ray Bradbury went further. Way further. The famous science fiction writer encouraged us to stop thinking. He believed that thinking is the chief enemy of creativity. Because it’s self-conscious, and anything self-conscious is lousy.”  According to my teacher in meditation – Osho – stop thinking is of course so true, if you want to connect to your creative inner self. Osho says: “If your act is your love-affair, then it becomes creative. Small things become great by the touch of love and delight.” Osho describes well the obstacles or blocks to creativity – this link is a nice read! Or buy his thoughtful book on on creativity “Unleashing the forces within” (what a cool title!) – I have read it many times. Also: The Independent wrote an interesting article on the creative mind – and how it links to mental illness…

Seneca: “There is no great genius without a tincture of madness.

Have a nice NO THINKING day!

TOKUJIN YOSHIOKA new shop installation at Hermèsin Tokyo is just beautiful. Enjoy and have a nice day!

Pearl Media (US) has produced this interactive storefront installation together with EyeClick. Looking forward to this year and doing similar interactive projects at my new job… Yeah, this year is gonna be fun, inspiring and exciting!