Location: London. Read here. Just waiting to see this in B2B events!
Tags: Augmented
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“On the 21st January 2010, Ogilvy Londons Digital Labs presents a day dedicated to Branded Utility, the apps, widgets, services and content that engages people in brand experiences to drive consideration and purchase, strengthen relationships, and make brands meaningful in peoples everyday lives.
On the day we had speakers from Wired magazine; Contagious; IBM; Ogilvy London and Singapore; and Lastminute.com Labs along with exhibitors from Yahoo, Spotify, Six to Start, Inside Mobile, Velti, Win, Blinkx, Casefeed, Huddle, Shazam, Cross platform, Total Emersion, Mobilize-systems, Wiseguy and Matter2media.
Read more about Ogilvy Innovative Labs – Engaging clients in the digital future.
Download the presentations from the day at:http://londonlab.ogilvyeurope.com/BU/” or below:
The Power of Utility – Brian Jensen @ Ogilvy – PDF (8mb)
The Banded Utility Landscape – Jess Greenwood @ Contagious magazine – PDF (1mb)
Utility as a Business Driver – Marko Balabanovic @ lastminute.com – PDF (4mb)
A Global Perspective – Mark Seegar @ Ogilvy Singapore – PDF (6mb)
This slideshare has some really funny parts! Enjoy!
Antão Almada (Strategic Software Development Director at YDreams) gives a long and good talk on how to develop Augmented Reality.
Realidad Aumentada (1/2) from GEA on Vimeo.
Realidad aumentada (2/2) from GEA on Vimeo.
Find more beautiful quotes at: Behance – the Creative network.
And buy the new amazing book: Making Ideas Happen by Scott Belsky (CEO&Founder ///Behance)
“Razorfish partnered with the Microsoft team to deliver multi-touch experiences which emulate a Windows Phone 7 Series device. The experience is deployed on multiple 40″ multi-touch displays at Mobile World Congress in Barcelona.”
Windows Phone 7 Series – Touch Experience from Razorfish – Emerging Experiences on Vimeo.
Swedish company FlatFrog gets funding to accelerate the commercialisation of their nice multi-touch solutions. I like their thin solution and this is good news! I believe this confirms what Razorfish wrote about in yesterdays excellent report “Five technologies that will change your business” : Multi-touch will transform Retail in 2010…
Exciting times!
From: Crunchgear
Interesting interview with Lyn Heward,former President, Creative Content Division of the Cirque du Soleil, Arupa Tesolin which explores culture and creativity at the center of the modern circus. read at: Thinking Aloud – You are what you share blog.
Personally I love the idea of “treasure-hunting”, finding the pearl in every individual, each and everyones hidden talent. There are many great thought in this article, which could inspire creative agencies and their working methods…
Today Massive Attack releases their new album! Great news and the album has been spinning all day long on my Spotify. In UK – a super nice company called UnitedVisualArtists is worth checking out, they did some animations for Massive Attack’s live show 2008. And they do a lot of other cool interactive installations – check it out at Gestalten.tv!
United Snakes from United Visual Artists on Vimeo.
Zebra Imaging Inc has released sheets on which you can print your 3D models, and see them as hologram. Looks cool. But nothing like a “real” hologram…
Holographic Architectural Imaging by Zebra from Core77 on Vimeo.