Toyota Auris Hybrid market their new car with the use of AR - in a very well done production by Saatchi & Saatchi and North Kingdom from Sweden. I have never before seen such a creative AR solution like this – and I am amazed. Had a meeting with one of the developers today who showed me a cool demo.
By using different markers you create your own “AR story” with the car, and of course you can record your own video with your webcam, upload it and share it online. Even if you are not familiar with the german language (site is relesed in german only so far)… you can look at the uploaded videos from users and be inspired by the concept…
Technology used is Studierstube which is faster than for ex FLARToolKit…
“Studierstube is a software framework for the development of Augmented Reality (AR) and Virtual Reality applications. This framework was invented to develop the worldwide first collaborative AR application. Studierstube is developed at Graz University of Technology (TU Graz).”
Way cool!