Strömbergs Blog

Thank to blog form kura kura. “Doritos presents the real (and biggest) augmented reality of the world! Release your Doritos lover: www.doritos.com.br

Location: London. Read here. Just waiting to see this in B2B events!

Antão Almada (Strategic Software Development Director at YDreams) gives a long and good talk on how to develop Augmented Reality.

Realidad Aumentada (1/2) from GEA on Vimeo.

Realidad aumentada (2/2) from GEA on Vimeo.

A shared webcam Augmented Reality experience is soon to be released. By Zugara. A useful implementation of AR! I Recommend to follow the Twitter of CEO, Matthew Szymczyk – if you are into AR stuff.

Nicholas Bapst (Total Immersion) is interviewed about Augmented Reality and its current company activities. A 6 minutes short intro to this technology and its possibilities in marketing. Read more at: Games Alfresco.

Thanks to: Development Memo for ourselves (Japan).

“adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals/“

Mixed Reality future? Is this how brands will market themselves in the future? The movie indicates the “social and architectural consequences of new media and augmented reality.” Impressive and overwhelming!