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A shared webcam Augmented Reality experience is soon to be released. By Zugara. A useful implementation of AR! I Recommend to follow the Twitter of CEO, Matthew Szymczyk – if you are into AR stuff.

Nicholas Bapst (Total Immersion) is interviewed about Augmented Reality and its current company activities. A 6 minutes short intro to this technology and its possibilities in marketing. Read more at: Games Alfresco.

Thanks to: Development Memo for ourselves (Japan).

“adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals/

Mixed Reality future? Is this how brands will market themselves in the future? The movie indicates the “social and architectural consequences of new media and augmented reality.” Impressive and overwhelming!

 

innerPic21260960380168[1]Pearl Media (US) has produced this interactive storefront installation together with EyeClick. Looking forward to this year and doing similar interactive projects at my new job… Yeah, this year is gonna be fun, inspiring and exciting!

SIGGRAPH Asia 2009 – just finished! The world’s leading experts on computer graphics and interactive techniques. An international festival of art and animation and tomorrow’s technologies… Next year I want to go. :-) Check some videos here



Total Immersion technology. And Mazda. Consumers show a can of Zoom Zoom energy drink and the vehicle emerges above the can. Platform: D’fusion Pro & D’fusion @ Home.

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