Total Immersion technology. And Mazda. Consumers show a can of Zoom Zoom energy drink and the vehicle emerges above the can. Platform: D’fusion Pro & D’fusion @ Home.
Tags: Augmented
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This is a good way to engage and involve your customer! Hugo Boss “smells” success and uses AR in London to increase the Christmas Sales! AR nicely combined with a competition…. Agency: SimonandJohn. Software: Total Immersion. 
Tonchidot has developed Seki Camera, a software for experiencing and tagging up the outernet.In other words: “access informational and entertainment services by creating a “Clickable World” via the use of Augmented Reality (AR) hyper-tags” in your mobile device.”These user-clickable tags, which we call “AirTags”, are location-based and mapped in the real world. These AirTags can be seen and accessed through the camera view of mobile devices with Sekai Camera software.” A great technology for museums, and larger shopping malls. Junier research expect Augmented Reality on the mobile to generate $732 million by 2014. Way cool!
tip: want user generated AR? iPhone is now hacked…
Seac02 is a new platform for building VR and AR solutions, for mobiles, web, events etc. Read more at this blog. In the marketing of Seac02, I read words like: “Less technical”, “all-in-one”, “painless”… which is words that usually makes me a bit sceptical… Anyways - it looks really nice and I will for sure try it out! It might turn out to be awesome! (yepp. arent sceptical people a bit boring ?)
“Always enjoy responsible”. Find your nearest Stella beer, search for nearest bar!
Globalzepp (Spain) does interactive projections with AR – and most probably this is gonna be big on events and why not as interactive ads in shops? Nice to see how the use of AR is growing so fast…
The entertainment industry is doing a lot of interesting new stuff as well in the AR business. Check this post from the Future Digital Life blog. Mark Mine, a Walt Disney Imagineering Director, says “Seeing is believing, but touching is truth”…
A good solution is not necessarily advanced… so here’s a simple use of AR on a business card. With twitter integration. More ideas at: Augmented Planet.
Take one song with Daft Punk (in slow motion). Add two traditional little toys. Add some Augmented Reality. Mix carefully with some virtual parameters. Viola! A new award winning gaming experience is born! And to be honest this looks a lot more fun than the currently hyped Facebook games.
Read more at Frantz Lasorne website. Loads of nice concept sketches there. Looking forward to Frantz upcoming work!
‘SixthSense‘ is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. This is a technology that creates the WOW effect in me. WOW!! The current prototype system costs approximate $350 to build
I love word games. So todays word is ARvertising. This is a Augmented Reality (AR) banner from Burger King. Try it out at Bannerblog.