Dunlop Volleys were first introduced as a tennis shoe in 1939. And now this amazing campaign with loads of humor, and of course I love it totally! This high level om creativity and true understanding of how to use the web for maximizing brand building and sales, it’s just purepleasure to watch. This gets to through my creative mind straight to my heart – yes, it put’s a “smile in my mind” (do you know who said that?). Thanks to the use of humor, honesty, the dirt, and of course well thought use of different social channels, this is a brand I will support/buy. Enjoy, have laugh and share!
Its London International Awards (winners will be presented November 2nd). Its an opportunity to be inspired from agencies – all over the world. One digital campaign that really took my interest is from Brazil. For Fiat. The T-Racer Campaign combines real world events, ads in TV, flash take over banners and websites etc. And of course the result is huge – in number of visitors, TV viewers and brand awareness. Good one!
This high level om creativity and true understanding of how to use the web for maximizing brand building and sales, it’s just pure pleasure to watch. This gets to through my creative mind straight to my heart – yes, it put’s a “smile in my mind” (do you know who said that?). Thanks to the use of humor, honesty, the dirt, and of course well thought use of different social channels, this is a brand I will support/buy. Enjoy, have laugh and share!