Strömbergs Blog

“On the 21st January 2010, Ogilvy Londons Digital Labs presents a day dedicated to Branded Utility, the apps, widgets, services and content that engages people in brand experiences to drive consideration and purchase, strengthen relationships, and make brands meaningful in peoples everyday lives.

On the day we had speakers from Wired magazine; Contagious; IBM; Ogilvy London and Singapore; and Lastminute.com Labs along with exhibitors from Yahoo, Spotify, Six to Start, Inside Mobile, Velti, Win, Blinkx, Casefeed, Huddle, Shazam, Cross platform, Total Emersion, Mobilize-systems, Wiseguy and Matter2media.

Read more about Ogilvy Innovative Labs – Engaging clients in the digital future.

Download the presentations from the day at:http://londonlab.ogilvyeurope.com/BU/” or below:

The Power of Utility – Brian Jensen @ Ogilvy – PDF (8mb)

The Banded Utility Landscape – Jess Greenwood @ Contagious magazine – PDF (1mb)

Utility as a Business Driver – Marko Balabanovic @ lastminute.com – PDF (4mb)

A Global Perspective – Mark Seegar @ Ogilvy Singapore – PDF (6mb)

Find more beautiful quotes at: Behance – the Creative network.
And buy the new amazing book: Making Ideas Happen by Scott Belsky (CEO&Founder ///Behance)

Interesting interview with Lyn Heward,former President, Creative Content Division of the Cirque du Soleil, Arupa Tesolin which explores culture and creativity at the center of the modern circus. read at: Thinking Aloud – You are what you share blog.

Personally I love the idea of “treasure-hunting”, finding the pearl in every individual, each and everyones hidden talent. There are many great thought in this article, which could inspire creative agencies and their working methods…

Sir Ken Robinson. A really really funny TED seminare with the english humor that I love so much. And it is true that the western school system destroys creativity rather than support the growth of it. We are often focused on the mind (planning, analyzing)  instead of just letting go, relaxing into the Now and letting things just Happen. From: Osho Online- Celebrating Life.