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Interactive advergame from playboy! please visit this site... and be sure to turn up your speakers!
There is Interactive and then there is interactive. URBANSCREEN from Bremen works with large-scale projections on urban surfaces. And they do an amazing amazing job. Check out their video archive if you like this Pinball (Pinwall) game projection… This video makes me just as happy as the players of the game. Lovely idea!
Combining Flash and augumented reality with a wicked soundtrack and a social media marketing feature (read: facebook integration) – the amazing game Cannonballz will make anyone happy today!
Top strategies, well planned marketing plans, and a never ending flood of new digital marketing technologies. Its all fun. But in the end – we are all wonderful simple human beings – influenced in our decisions by our feelings and our unconsciousness.
David Ogilvy wrote in his book “Ogilvy on advertising” a funny story about Account executives in the advertising industry:
On an airplane not long ago, Ogilvy overheard the following conversation:
What business are you in?
Engineer. You?
Im an account executive in an ad agency.
You write the ads?
No. Copywriters do that.
That must be a fun job.
Its not easy. We do a lot of research.
You do the research?
No, we have research people for that.
Do you bring in the new clients?
Thats not my job.
Forgive but what is your job?
Marketing.
You do the marketing for your clients?
No, they do it themselves.
Are you in management?
No but I soon will be.
