Thanks to: Development Memo for ourselves (Japan).
Tags: Augmented, Games
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Take one song with Daft Punk (in slow motion). Add two traditional little toys. Add some Augmented Reality. Mix carefully with some virtual parameters. Viola! A new award winning gaming experience is born! And to be honest this looks a lot more fun than the currently hyped Facebook games.
Read more at Frantz Lasorne website. Loads of nice concept sketches there. Looking forward to Frantz upcoming work!
Volkswagen does it. And Reebok as well. Uses the iPhone as a tool in their marketing. And we all love to be entertained. So branded iPhone games is a growing market. Play, get some vouchers, or win a car, get to know the new product and find your local dealer easily. It has huge potential. The VW game is amazingly enough in the top 10 racing game category in the app store. Developers: Firemint (Australia), ustwo (London/Sweden). Mobile marketing agency: Inside mobile (London). 
Using the Nintendo DSi inbuilt camera, the new game Ghostwire (in development), makes you running around chasing “real(?) (outer)world ghosts”. Brilliant idea and brilliant use of the DSi technology. But – if I could listen to listen to the Ghostbusters song at the same time - the gaming experience would be complete! 
Ubisoft and Eugen Systems is using ‘Intuiface’, the new and innovative surface computing platform designed by IntuiLab from France to their upcoming real-time strategy game R.U.S.E. “Our goal is to provide an innovative gaming experience that enables players to become a strategist and lead armies in a true to life universe,” stated Tony Key, senior vice president of sales and marketing in the US at Ubisoft.
Have a look PLEASE at this video – HOLY COW! Facebook gaming is the next big thing. According to Martin Walfisz (founder of Massive Entertainment) games on Facebook is now a “gold-rush”. Compared to developing massive huge 3D games with budgets to 100-200 milions (SEK), a Facebook game costs rhoughly 5-10 millions (SEK).
ADD THIS: Farmville has 46 million gamers today! World Of Warcraft has only about 11 millions. The HOLY COW is called micro transitions. Buying upgrades, virtual things accessories to your virtual world and people. Strawberry fields forever?
Project Natal will probably start a revolution in the way we interact with computers. Without controllers we will soon be able to control our gaming experience. Its very interesting to follow how new emerging companies are trying to create new innovative ways to interact with games and also information using gestures. Below see a video how Orange with UK agency “The Alternative” tries it out with selecting music….
Do you feel lucky? I feel lucky. And I am just waiting to experience the future releases of Ninja games with shurikens, nunchakus and tonfa’s based on this technology. Whip it!