Great read as always from Society of Digital Agencies (SoDA)!
NO COMMENTS
A good read from Collin Douma, the VP Global Digital Planning Director at Proximity Canada and BBDO New York, on how to operate on your corporate social media strategy…
Social Media Stage
Have had some time over recently to do some retail researching. I love interactive retail marketing and its possibilities… Japanese retail brands know how to do. But: it seems like Swedish retail ad agencies havent started yet… Check video below to get inspired! or read this pdf research.
Iphone owners – hunt down a virtual MINI car, based on your GPS. If you are the lucky one, you can also win the actual car! Check out the complete game rules in the app or at minigetawaystockholm.com. Great idea – even though the percentage of iPhone owners is limited. But the idea shows in a great way how to activate the target group using mobile GPS technology. Clever.
Interesting. And not surprising… 
Concept prototypes on augmented TV is emerging on different blogs. So this AR-TV might be what to expect after 3D TV and Goggle TV which will change how we watch movies and interact with others… Looks like TV viewing in the future will be a social TV, with live chats, discussions while watching the shows. 
Read more: Notion.
Im looking forward to create new concepts for amazing interactive TV-commercials!
Once, there was static web sites. They became dynamic. Later, dynamic web sites became more and more social. And we are moving on – towards the integrated digital experience.
Augmented reality is one out of many new technologies that integrate digital information into our physical reality. Geobased location marketing another exciting technology. More and more campaigns from the leading global advertising agencies integrate online with physical, with great viral success and increased brand awareness.
One article that has stayed with me a lot lately, from Creativity Online, called “Are we post-digital yet”. A great read, which I recommend. Digital is moving beyond online, into our digital life. Another great read is from planner Helge Tennø, he writes about our “Digital Identity (read: “The third installment – From destination to integration“).
It is exciting times when we are integrating digital reality with physical reality.
These two articles I really want to share with you – for your summer reading and summer walks and thoughts!
Enjoy!
Douglas Lin is HEAD OF DIGITAL STRATGY at BBDO/PROXIMITY, Singapore. ”This document is intended to evaluate this enabling technology and it’s possibilities with the realities of delivering on business objectives.”
A good quick guide!
Jeremiah Owyang runs not only an excellent blog called web-strategist.com, but also is founding partner, Customer Strategy at Altimeter Group…
Yesterday Jeremiah and his co analyst John Lovett had a webinar with over 800 registrants… all recorded and sharable of course. Great webinar, great minds – inspiring !
Helge Tennø, (Oslo, Norway) is planner at Scandinavian Design Group. This is a great presentation with many nice cases from different brands, all creating VALUE for the customer..