“On the 21st January 2010, Ogilvy Londons Digital Labs presents a day dedicated to Branded Utility, the apps, widgets, services and content that engages people in brand experiences to drive consideration and purchase, strengthen relationships, and make brands meaningful in peoples everyday lives.
On the day we had speakers from Wired magazine; Contagious; IBM; Ogilvy London and Singapore; and Lastminute.com Labs along with exhibitors from Yahoo, Spotify, Six to Start, Inside Mobile, Velti, Win, Blinkx, Casefeed, Huddle, Shazam, Cross platform, Total Emersion, Mobilize-systems, Wiseguy and Matter2media.
A cool holographic touch screen…from Intel. Read more about the future of Digital Signage in the retail industry at this excellent blog: Elevating Interactivity.
“Sometimes there are things you love to do that you forget about. Put your energy into the things you love–put all the energy you can into these things…and see what happens“
Copied from the excellent blog Marketinghitch.com. Recommend the latest post about “What marketers need from their ad agencies”. Great post!
“10 red ballons have been hidden around the U.S. and you have to find them. How long would it take you? Could you do it in 4 weeks , 6 months, a year? MIT Media Lab’s Dr. Riley Crane took that challenge, which last month was presented by the Pentagon’s DARPA, and with his team, used social media to accomplish the task in just 8 hours and 52 minutes!
“Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.” Read more at: NewMediaAge.
Will more brands follow? Probably. They move to where the customer is. Jakob Nielsen wrote about this long time ago “Users spend most time on other sites” and talked about early websites like “roman camps” without any interactions with other websites. Coca Cola’s social media policy is only 3 pages (keep it simple!) – available at the ViralBlog.
Nike True City – a great iPhone app. Find local Nike events and secret codes in a some choosen cities. This is worth trying! Read more at ReadWriteWeb.
Just after visting this lovely 3D promotional site from Sony - I felt that I truely love what I am doing… Some sites create that great feeling in me… And its of course great when this happens! So I share this site with you and if you get da feeling – let me know!
Developed by: Theora Communications Inc. (Japan)
Mixed Reality future? Is this how brands will market themselves in the future? The movie indicates the “social and architectural consequences of new media and augmented reality.” Impressive and overwhelming!
Some sites create that great feeling in me… And its of course great when this happens! So I share this site with you and if you get da feeling – let me know!