Iphone owners – hunt down a virtual MINI car, based on your GPS. If you are the lucky one, you can also win the actual car! Check out the complete game rules in the app or at minigetawaystockholm.com. Great idea – even though the percentage of iPhone owners is limited. But the idea shows in a great way how to activate the target group using mobile GPS technology. Clever.
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Meso from Germany is my latest corporate love affair (if your read my blog you know all ready, that I love Germans and their creativity). Anyways 
Metso say on their web: “Unimpressed by technology since 1982″. 1982? we didnt even have 14.4 modems then! Well, please visit their website. You will be impressed by their creative tech solutions – whatever year it is or was…
I asked myself why am I impressed by Meso. Their words triggers and inspires me. Their proof of doing/realizing their creative ideas makes me love them. Words like: interactive installation, integrated illumination, silly systems, super wide multi touch in a car. Words, ideas made into reality. If you are into really creative solutions for exhibitons and events, and more technically oriented. Also Check out vvvv s.o.f.t.war.e.
Interesting. And not surprising…
Concept prototypes on augmented TV is emerging on different blogs. So this AR-TV might be what to expect after 3D TV and Goggle TV which will change how we watch movies and interact with others… Looks like TV viewing in the future will be a social TV, with live chats, discussions while watching the shows. 
Read more: Notion.
Im looking forward to create new concepts for amazing interactive TV-commercials!
Once, there was static web sites. They became dynamic. Later, dynamic web sites became more and more social. And we are moving on – towards the integrated digital experience.
Augmented reality is one out of many new technologies that integrate digital information into our physical reality. Geobased location marketing another exciting technology. More and more campaigns from the leading global advertising agencies integrate online with physical, with great viral success and increased brand awareness.
One article that has stayed with me a lot lately, from Creativity Online, called “Are we post-digital yet”. A great read, which I recommend. Digital is moving beyond online, into our digital life. Another great read is from planner Helge Tennø, he writes about our “Digital Identity (read: “The third installment – From destination to integration“).
It is exciting times when we are integrating digital reality with physical reality.
These two articles I really want to share with you – for your summer reading and summer walks and thoughts!
Enjoy!
Douglas Lin is HEAD OF DIGITAL STRATGY at BBDO/PROXIMITY, Singapore. ”This document is intended to evaluate this enabling technology and it’s possibilities with the realities of delivering on business objectives.”
A good quick guide!
Jeremiah Owyang runs not only an excellent blog called web-strategist.com, but also is founding partner, Customer Strategy at Altimeter Group…
Yesterday Jeremiah and his co analyst John Lovett had a webinar with over 800 registrants… all recorded and sharable of course. Great webinar, great minds – inspiring !
Helge Tennø, (Oslo, Norway) is planner at Scandinavian Design Group. This is a great presentation with many nice cases from different brands, all creating VALUE for the customer..
To download a digital copy (pdf) of the report complete this form.
“In just over 80 pages, PSFK Consulting provide an analysis of the Future of Retail. This free report explores a future from the perspective of brands, shoppers, retailers and communities – highlighting how technology and our senses play a role in the retail experience both in and out of the store. It features interviews with senior executives from Ace Hotel, Polyvore, Starbucksand Target. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe.”
Co-Presenters thomascrampton.com (Asia-Pacific Director, 360° Digital Influence, Ogilvy Public Relations Worldwide) and Brian Giesen (Regional Director,360°Digital Influence, Ogilvy Public Relations Worldwide).