BMW transformed the busy Suntec City Towers 2 & 3 in Singapore to a symbol of true Joy. The video plays with the 3D effects, which also includes a small tribute to the birthday boy Pacman, as well as classic BMW billboards. The buzzwords “Joy is BMW” and of course “EfficientDynamics” are present as well, one of BMW’s trademark signatures in the past year.
Tags: Event
NO COMMENTS
Really interesting presentation.
See stills at Flickr.
Read more about Transmedia: Transmedia: 5-Steps to Selecting the Right Platforms
A great talk from Future of Web Design London 2010.
Where do new ideas come from? This film is about design strategists and how they identify the right ideas. It was produced by the global innovation consultancy Continuum.
Addicitive Monopoly mobile gaming. Buy real estate into real-life locations! What a awesome idea! So Foursquare might be the word of mouth nowadays, but this game “MyTown” has more users than Foursquare in shorter time (about 2 million users)! Booyah who develops MyTown just got $20 million into the company. Not avail in Sweden, hmrph.
In January and february I have been working with this flash site for our customer. We worked with the amazing Aorta photographers – and I do love them!
For the café background retouch work – who could be better than Erik? (also mentioned at the Ogilvy blog). It was a great fun journey and we managaged to transform a wintery snowy house, to look like a cafe from France – and transform a 2D photo to a 3D flash parallax. LOVELY!! And I am so looking forward to work with both Aorta and Erik Johansson again and again… 
From David Armano, SVP, Digital at Edelman (Chicago). Great presentation (as always). Recommend you from my heart to check out the illustrations at L+E Thinking Archive. I spent a full day there already! Great stuff, from a great mind.
Dancing to Midimiliz on a German farmer field in the warm summer, together with people from all over the world, is probably the best way to understand this music. Loveley!