A shared webcam Augmented Reality experience is soon to be released. By Zugara. A useful implementation of AR! I Recommend to follow the Twitter of CEO, Matthew Szymczyk – if you are into AR stuff.
Tags: Augmented
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Nicholas Bapst (Total Immersion) is interviewed about Augmented Reality and its current company activities. A 6 minutes short intro to this technology and its possibilities in marketing. Read more at: Games Alfresco.
View more presentations from KZero Worldswide.
Thanks to: Development Memo for ourselves (Japan).
“adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals/“
SIGGRAPH Asia 2009 – just finished! The world’s leading experts on computer graphics and interactive techniques. An international festival of art and animation and tomorrow’s technologies… Next year I want to go. 
Check some videos here…
Total Immersion technology. And Mazda. Consumers show a can of Zoom Zoom energy drink and the vehicle emerges above the can. Platform: D’fusion Pro & D’fusion @ Home.
This is a good way to engage and involve your customer! Hugo Boss “smells” success and uses AR in London to increase the Christmas Sales! AR nicely combined with a competition…. Agency: SimonandJohn. Software: Total Immersion.
Tonchidot has developed Seki Camera, a software for experiencing and tagging up the outernet.In other words: “access informational and entertainment services by creating a “Clickable World” via the use of Augmented Reality (AR) hyper-tags” in your mobile device.”These user-clickable tags, which we call “AirTags”, are location-based and mapped in the real world. These AirTags can be seen and accessed through the camera view of mobile devices with Sekai Camera software.” A great technology for museums, and larger shopping malls. Junier research expect Augmented Reality on the mobile to generate $732 million by 2014. Way cool!
tip: want user generated AR? iPhone is now hacked…