Strömbergs Blog

Brand builiding – the easy way, the effective way. Quote from the movie “I love you Coke”….

Brand: Nike (again!). Agency: Wieden + Kennedy.
The campaign “Leroy Smith” goes straight to my heart. Brilliant, humoristic advertising movie and also a nicely designed “full-on-1.0-website” with colors a la extravaganza! Ha Ha – I Love it! Do you remember Volkswagens very successful “Fun theory” campaign? Humor can create a big viral marketing effect… (and boost a brand value). “Seriousness is an illness…”, says Osho. And its true. Humor and laughter has nothing to do with our judging egos. Laughter creates relaxation, an open mind, acceptance, and a no judging mind. Thats probably why humor is working in marketing…it connects beyond the mind to the heart.

There’s no substitute for the Sun.
And I say: this is a good example of a social media !

1. Two Italian woodcutters were working in the forest. Suddenly one of them missed the tree with his axe and cut off his companion’s right leg in one blow. In between screams and yells the other woodcutter angrily shouts, “If you do that again, I’m-a gonna kick-a the shit-a out of you!”

2. An English gentleman went to his surgeon saying, “Old chap, I have this damned desire to be an Irishman. Can you perform some operation to make me one?” “Well,” replied the surgeon, “it is a fairly risky business, you know. We have to remove ninety percent of your brain.”
“Do it,” replied the Englishman.
When he awoke from the operation he found his bed surrounded by long-faced doctors. His surgeon stepped forward, saying, “Terribly sorry, old chap, but during the operation the old scalpel slipped and we accidentally removed one hundred percent of your brain!”
“Ah, na fuckin’ worries mate!”

Have a nice day!

Make your own movie, change your backgroundscenes, add 3D characters, and write your own dialogue to the characters in your movie! Its easy, its fun. And the result is hilariuos when you look at the Social media Guru movie:

David Ogilvy wrote in his book “Ogilvy on advertising” a funny story about Account executives in the advertising industry:

On an airplane not long ago, Ogilvy overheard the following conversation:
What business are you in?
Engineer. You?
Im an account executive in an ad agency.
You write the ads?
No. Copywriters do that.
That must be a fun job.
Its not easy. We do a lot of research.
You do the research?
No, we have research people for that.
Do you bring in the new clients?
Thats not my job.
Forgive but what is your job?
Marketing.
You do the marketing for your clients?
No, they do it themselves.
Are you in management?
No but I soon will be.