Strömbergs Blog » Marketing

Towards the integrated post-digital experience

admin — Sat, 03 Jul 2010 07:55:30 +0000

Once, there was static web sites. They became dynamic. Later, dynamic web sites became more and more social. And we are moving on – towards the integrated digital experience.

Augmented reality is one out of many new technologies that integrate digital information into our physical reality. Geobased location marketing another exciting technology. More and more campaigns from the leading global advertising agencies integrate online with physical, with great viral success and increased brand awareness.

One article that has stayed with me a lot lately, from Creativity Online, called “Are we post-digital yet”. A great read, which I recommend. Digital is moving beyond online, into our digital life. Another great read is from planner Helge Tennø, he writes about our “Digital Identity (read: “The third installment – From destination to integration“).

It is exciting times when we are integrating digital reality with physical reality.

These two articles I really want to share with you – for your summer reading and summer walks and thoughts!

Enjoy!

Geolocation Based Social Media for Brands

admin — Wed, 16 Jun 2010 06:15:39 +0000

Douglas Lin is HEAD OF DIGITAL STRATGY at BBDO/PROXIMITY, Singapore. ”This document is intended to evaluate this enabling technology and it’s possibilities with the realities of delivering on business objectives.”

A good quick guide!

Great Social Marketing downloads, slides, videos!

admin — Thu, 10 Jun 2010 16:48:14 +0000

Jeremiah Owyang runs not only an excellent blog called web-strategist.com, but also is founding partner, Customer Strategy at Altimeter Group…

Yesterday Jeremiah and his co analyst John Lovett had a webinar with over 800 registrants… all recorded and sharable of course. Great webinar, great minds – inspiring !

Helge Tennø: New Business Opportunities In Retail

admin — Thu, 10 Jun 2010 06:16:13 +0000

Helge Tennø, (Oslo, Norway) is planner at Scandinavian Design Group. This is a great presentation with many nice cases from different brands, all creating VALUE for the customer..

PSFK presents Future of Retail report

admin — Fri, 04 Jun 2010 16:18:32 +0000

To download a digital copy (pdf) of the report complete this form.
“In just over 80 pages, PSFK Consulting provide an analysis of the Future of Retail. This free report explores a future from the perspective of brands, shoppers, retailers and communities – highlighting how technology and our senses play a role in the retail experience both in and out of the store. It features interviews with senior executives from Ace Hotel, Polyvore, Starbucksand Target. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe.”

Ogilvy On: Blogging for Business

admin — Thu, 03 Jun 2010 05:35:24 +0000

Co-Presenters thomascrampton.com (Asia-Pacific Director, 360° Digital Influence, Ogilvy Public Relations Worldwide) and Brian Giesen (Regional Director,360°Digital Influence, Ogilvy Public Relations Worldwide).

Transmedia Planning & New World Model

admin — Wed, 26 May 2010 06:09:55 +0000

Really interesting presentation.

See stills at Flickr.
Read more about Transmedia: Transmedia: 5-Steps to Selecting the Right Platforms

Resonance film: Where do new ideas come from?

admin — Wed, 19 May 2010 06:38:54 +0000

Where do new ideas come from? This film is about design strategists and how they identify the right ideas. It was produced by the global innovation consultancy Continuum.

Social Media Is Dead: Long Live Common Sense

admin — Thu, 13 May 2010 08:50:25 +0000

From David Armano, SVP, Digital at Edelman (Chicago). Great presentation (as always). Recommend you from my heart to check out the illustrations at L+E Thinking Archive. I spent a full day there already! Great stuff, from a great mind.

Your Future in 2020

admin — Wed, 28 Apr 2010 06:15:44 +0000

Sam Martin has a nice blog post about your future in 2020. He was asked by Forbes magazine to envision 2020 and the result can be seen here: “Your Life in 2020“.

So a future word for you: “Wuffie”. A Wuffie is “conceptual social Metric based on what others think of you”. From the blog: “The term “whuffie,” by the way, is a word coined by author Cory Doctorow in his book Down And Out In the Magic Kingdom. It refers to the measurement of respect or karma a person gains or looses in their lives. In Doctorow’s future, humans have implants in their brains that visually project their whuffie, which has replaced money as currency.”

You can download his science fiction novel at the site for free. Meanwhile – take care of your social carma!