Tags: Marketing, Music
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“On the 21st January 2010, Ogilvy Londons Digital Labs presents a day dedicated to Branded Utility, the apps, widgets, services and content that engages people in brand experiences to drive consideration and purchase, strengthen relationships, and make brands meaningful in peoples everyday lives.
On the day we had speakers from Wired magazine; Contagious; IBM; Ogilvy London and Singapore; and Lastminute.com Labs along with exhibitors from Yahoo, Spotify, Six to Start, Inside Mobile, Velti, Win, Blinkx, Casefeed, Huddle, Shazam, Cross platform, Total Emersion, Mobilize-systems, Wiseguy and Matter2media.
Read more about Ogilvy Innovative Labs – Engaging clients in the digital future.
Download the presentations from the day at:http://londonlab.ogilvyeurope.com/BU/” or below:
The Power of Utility – Brian Jensen @ Ogilvy – PDF (8mb)
The Banded Utility Landscape – Jess Greenwood @ Contagious magazine – PDF (1mb)
Utility as a Business Driver – Marko Balabanovic @ lastminute.com – PDF (4mb)
A Global Perspective – Mark Seegar @ Ogilvy Singapore – PDF (6mb)
This slideshare has some really funny parts! Enjoy!
View more presentations from KZero Worldswide.
“Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.” Read more at: NewMediaAge.
Will more brands follow? Probably. They move to where the customer is. Jakob Nielsen wrote about this long time ago “Users spend most time on other sites” and talked about early websites like “roman camps” without any interactions with other websites. Coca Cola’s social media policy is only 3 pages (keep it simple!) – available at the ViralBlog.
SIGGRAPH Asia 2009 – just finished! The world’s leading experts on computer graphics and interactive techniques. An international festival of art and animation and tomorrow’s technologies… Next year I want to go. 
Check some videos here…
From: Inventorspot. Isn’t it time for Web 3.0 gurus soon?
There’s no substitute for the Sun.
And I say: this is a good example of a social media !
Download as PDF book at the feed site.
Sometimes, websites are released that gets your absolute attention, affection and…yep – Nike has done it again. The interface design is so good (note the controllers in bottom right corner). A clear focus on selling and also using the media to its fullest potential. A good quality website for a Nike’s product launch (M6 shoe) that inspires.
A design hotel in New York – Hudson hotel – have an amazing flash site with a sweet navigation system.What I like the most is the booking interface. Someone has put a lot of thinking into the ordering process, and the result is clearly one of the best interfaces I have seen. Really really nice.